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Profile - Gerald Newman

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Profile - Gerald Newman
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LawComms principal Gerald Newman is a lawyer with a proven track record in media relations, marketing, training, and the web - with solicitors and barristers.

Contact LawComms to discuss how you can benefit from our expertise.

Call 07798 604851

Legal and marketing strengths

Gerald Newman has over 15 years experience in legal marketing and management roles, including appointments as Deputy Director of Communications at the Law Society, and Practice Director at Cloisters, the leading barristers' chambers, prior to establishing LawComms.

Qualifying as a solicitor in 1982, Gerald practised for 5 years, and previously worked in community law centres and advice services. Now he continues to use legal skills and knowledge through his part-time appointment as a Tribunal Judge with the Tribunals Service.

At Cloisters, Gerald developed a strong PR strategy, which successfully raised the set's profile through media coverage. Ultimately, it led to Cloisters being named "Employment Lawyers of the Year" by "The Lawyer" magazine, the only barristers chambers to achieve this prestigious award.

At the Law Society, Gerald's work included a wide range of projects to set up or relaunch services, and marketing to lawyers, citizens, and intermediaries - as well ascampaigning on law reform. and legal aid - all involving media relations.

Initiativesto improve access to justice were undertaken (such as Accident Line and the ground-breaking insurance for no-win-no-fee cases), the Practice Management Standards were devised (these formed the basis for the Society's Lexcel scheme and were the precursor to BarMark and the Legal Services Commission's Quality Mark); and new membership schemes were pioneered with the successful launch of the Law Management Section, supporting management and marketing specialists in law firms.

Web projects included relaunches of the Law Society's main website, establishment of the directory of solicitors online, and an extensive training programme for the profession which reached hundreds of solicitors.

Websites: specialist expertise

At the Law Society, Gerald led high-profile, strategic and technically complex projects, including a relaunch of the Society's main website, and the creation of the online directory

Gerald has handled many smaller website upgrades; for example, adding a news page to Cloisters' site, as well as routine amending and updating work. He is experienced inE-marketing involving use of a website alongside other complementary activity, such as online seminar booking, email circulars to clients, or online resources for journalists.

An accomplished speaker, Gerald has delivered training presentations about effective use of websites and other marketing topics to hundreds of lawyers over recent years. He has written extensively on law firm marketing and managements, and is author of "Online Marketing Strategy" published by LawPack.

Trained in "Dreamweaver" web software, Gerald works with web developers, technical support, graphic designers, and photographers on website projects.

Clients range from high-profile barristers' chambers, legal aid practices, West End firms, to a legal training organisation.

Picture of Gerald Newman
Gerald Newman, principal of LawComms

Contact LawComms for a free evaluation of your website

Gerald Newman's "Online Marketing Strategies"


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