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| Gerald Newman, principal of LawComms |
Legal and marketing strengths
Gerald Newman has over 15 years experience in legal marketing and management roles, including appointments as Deputy
Director of Communications at the Law Society, and Practice Director at Cloisters, the leading barristers' chambers, prior
to establishing LawComms.
Qualifying as a solicitor in 1982, Gerald practised for 5 years, and previously worked in community law centres and advice
services. Now he continues to use legal skills and knowledge through his part-time appointment as a Tribunal Judge with the
Tribunals Service.
At Cloisters, Gerald developed a strong PR strategy, which successfully raised the set's profile through media coverage.
Ultimately, it led to Cloisters being named "Employment Lawyers of the Year" by "The Lawyer" magazine, the only barristers
chambers to achieve this prestigious award.
At the Law Society, Gerald's work included a wide range of projects to set up or relaunch services, and marketing to lawyers,
citizens, and intermediaries - as well as campaigning on law reform. and legal aid - all involving media relations.
Initiatives to improve access to justice were undertaken (such as Accident Line
and the ground-breaking insurance for no-win-no-fee cases), the Practice Management Standards were devised (these formed the
basis for the Society's Lexcel scheme and were the precursor to BarMark and the Legal Services Commission's Quality Mark);
and new membership schemes were pioneered with the successful launch of the Law Management Section, supporting management
and marketing specialists in law firms.
Web projects included relaunches
of the Law Society's main website, establishment of the directory of solicitors online, and an extensive training programme
for the profession which reached hundreds of solicitors.
Websites: specialist expertise
 At the Law Society, Gerald led high-profile, strategic and technically complex projects, including a relaunch of the
Society's main website, and the creation of the online directory Solicitors-online.com.
Gerald
has handled many smaller website upgrades; for example, adding a news page to Cloisters' site, as well as routine amending
and updating work. He is experienced in E-marketing involving use of a website alongside other complementary activity, such
as online seminar booking, email circulars to clients, or online resources for journalists.
An accomplished
speaker, Gerald has delivered training presentations about effective use of websites and other marketing topics to hundreds
of lawyers over recent years. He has written extensively on law firm marketing and managements, and is author of "Online
Marketing Strategy" published by LawPack.
Trained in "Dreamweaver" web software, Gerald works with web developers, technical support, graphic designers, and photographers
on website projects.
Clients range from high-profile barristers' chambers, legal aid
practices, West End firms, to a legal training organisation.
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| Gerald Newman's "Online Marketing Strategies" |
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