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E-marketing made easy: Strategies for lawyers

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E-MARKETING NEWS


Our comprehensive guide explains what E-marketing and Search Engine Optimisation (SEO) are, why they are important, and how you can benefit from the effectiveness, measurability, directness, flexibility and value for money that online marketing provides.

LawComms can help with every aspect of planning and implementing E-marketing activity.

Click here to download "E-Marketing made easy: Strategies for Lawyers"

Advantages of E-marketing

What makes E-marketing such a good idea for barristers’ chambers? Firstly, online news and e-marketing are generally neglected by the Bar. Most Bar websites are static brochures, and e-mails about seminars mark the limit of other e-marketing:

1: So, for chambers with the motivation, there is plenty of opportunity to stand out from the competition.

2: Flexibility, speed, and value for money are much greater than for printed brochures, postal mail-shots and magazine advertising.

3: Built-in tracking is a feature of many E-marketing techniques, making it easy to measure response, analyse cost-effectiveness, and identify people to follow up. The aphorism "Half the money I spend on advertising is wasted; the trouble is, I don't know which half" applies much less to E-marketing than to conventional promotion.

4: E-marketing is personal, close to the user, and enables people to make an instant response to you.

5: Not only is E-marketing very effective but it is also low cost.

LawComms can help with every aspect of planning and implementing E-marketing activity.


Contact LawComms for advice about creating and implementing your E-marketing strategy.

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E-marketing strengthens client relationships


Contact LawComms with all your E-marketing enquiries

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