What makes E-marketing such a good idea for barristers’ chambers? Firstly, online news and e-marketing are generally neglected by the Bar. Most Bar websites are static brochures, and e-mails about seminars mark the limit of other e-marketing:

1: So, for chambers with the motivation, there is plenty of opportunity to stand out from the competition.

2: Flexibility, speed, and value for money are much greater than for printed brochures, postal mail-shots and magazine advertising.

3: Built-in tracking is a feature of many E-marketing techniques, making it easy to measure response, analyse cost-effectiveness, and identify people to follow up. The aphorism "Half the money I spend on advertising is wasted; the trouble is, I don't know which half" applies much less to E-marketing than to conventional promotion.

4: E-marketing is personal, close to the user, and enables people to make an instant response to you.

5: Not only is E-marketing very effective but it is also low cost.

LawComms can help with every aspect of planning and implementing E-marketing activity.