Designed for members of chambers responsible for marketing, clerks, and practice managers, chambers directors or chief executives, this seminar will help you produce a practical action plan to take advantage of the cost-effective opportunities offered by e-marketing.

SEMINAR OUTLINE

1: SCOPE OF E-MARKETING:
Online and offline marketing

2: MAKE YOUR WEBSITE WORK HARDER:
Audit your site's performance
Design flaws to avoid
Low-cost improvements

3: ONLINE NEWS:
Don't let your website be a cobwebsite
Make the most of Chambers news online
Practical implementation
Make every word count: writing that grabs attention
- in emails, profiles, website copy, online news.

4: DATABASE AND EMAIL:
Virtual client relationships
Which database meets your needs?
Using a database for marketing
Designing an emailshot
Data protection and privacy

5: REAL-LIFE E-MARKETING:
What works and what doesn't.

SEMINAR SPEAKER

Gerald Newman, principal of LawComms, former Practice Director at a leading set of chambers, qualified as a solicitor. Trainer and author with 15 years experience in legal marketing.

HOW TO REGISTER YOUR INTEREST

Please contact LawComms - you can use the link below to send an e-mail.

Every delegate to November's seminar in Manchester rated it "good" or "excellent".

E-mail now to register your interest