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Designed for members of chambers responsible for marketing, clerks, and practice managers, chambers directors or chief executives,
this seminar will help you produce a practical action plan to take advantage of the cost-effective opportunities offered by
e-marketing.
SEMINAR OUTLINE
1: SCOPE OF E-MARKETING:
Online and offline marketing
2: MAKE YOUR WEBSITE WORK HARDER:
Audit your site's performance
Design flaws to avoid
Low-cost improvements
3: ONLINE NEWS:
Don't let your website be a cobwebsite
Make the most of Chambers news online
Practical implementation
Make every word count: writing that grabs attention
- in emails, profiles, website copy, online news.
4: DATABASE AND EMAIL:
Virtual client relationships
Which database meets your needs?
Using a database for marketing
Designing an emailshot
Data protection and privacy
5: REAL-LIFE E-MARKETING:
What works and what doesn't.
SEMINAR SPEAKER
Gerald Newman, principal of LawComms, former Practice Director at a leading set of chambers, qualified as a solicitor.
Trainer and author with 15 years experience in legal marketing.
HOW TO REGISTER YOUR INTEREST
Please contact LawComms - you can use the link below to send an e-mail.
E-mail now to register your interest
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