DO YOU HAVE AN E-MARKETING
STRATEGY MAPPED OUT?
Does your
website form part of an overall e-marketing strategy? Is the website integrated with all your other marketing activity?
A website,
however good, has to wait for users to visit. Pro-active e-marketing can
enhance the value of a website still further, and help attract increasing
numbers of users. For example, circulating emails or letters, with links to a
relevant material, to key professional clients or prospects, media contacts,
and opinion-formers will help keep the set's name in peoples' minds, generate
positive publicity, and bring visitors to the website.
E-marketing can
also include search engine optimisation, obtaining listings on related
third-party sites and online directories, submission of editorial material to
other sites, paid-for online advertising, even use of text-messaging and social
networking websites.
To develop your
strategy, use our comprehensive guide: www.lawcomms.com/id18.html.
© Gerald Newman
LawComms
