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E-MARKETING NEWS


NO NEWS IS BAD NEWS FOR BARRISTERS

Gerald Newman, of LawComms.com, explains how the Bar could make better use of their websites for online news and e-marketing

Lively online news pages are a cost effective way for barristers' chambers to promote their expertise, but a recent LawComms survey found that many Bar Home Pages remain static online brochures, or news is out of date or hidden out of sight.

Click here to download "Guide to News Publishing - and the Art of Writing"

EFFECTIVE MARKETING FOR THE COST-CONSCIOUS

Too many sets are missing the opportunities for online news and e-marketing

MISSED OPPORTUNITIES

Online news and e-marketing are generally neglected by the Bar. For chambers with the motivation, there is therefore plenty of opportunity to take advantage of a gap in the market.

LawComms surveyed all 252 chambers websites in June 2008 and found that of their Home Pages, 52% had nothing but static brochure-style information; they lacked even the simplest updates. One in five Bar websites lacked updates of any kind anywhere on the site.

HOW CHAMBERS WILL GAIN FROM ONLINE NEWS

Creating a powerful first impression with your Home Page is vital. To retain visitors, your Home Page needs to offer them interesting, relevant, material straightaway. Publishing online news makes this easy.

LAWCOMMS CAN SUPPORT YOUR NEWS

Time constraints prevent many Chambers from taking full advantage of news publication. LawComms can provide cost-effective support, gathering and editing material, writing copy, and publishing material, to make an immediate and visible improvement to your website.


Gerald Newman
www.LawComms.com

2009

Contact LawComms: find out how we could help you make sure that your News Page is always interesting and up to date.

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